• Tmall online physical goods paid GMV grew 10% YoY. A storefront is much like operating your own B2C eCommerce website. Marketing news and analysis for CEO, Entrepreneurs, and Top Managers. We are constantly looking for new ideas in order to renew our solutions packages and always be on top of the market trends. A newcomer to the market cannot do this without incurring large inventory risk. One example is Evereden, an American baby skincare brand that leveraged TOF when it was considering a move into China. Before you can open the store, you need to pay a US$25,000 security deposit. 6.0 5.9 5.6 20m+ Comments and Sharing on the Mobile Everyday . Required fields are marked *. Tmall also has a new Centralised Import Procurement program, which leverages six warehouses around the globe to source goods for all of the online and offline outlets within the Alibaba ecosystem. We are no longer just a platform.. Tmall is now an ecosystem. NO.1 B2C PLATFORM IN CHINA 666MM Mobile Monthly User 60.9% B2C Market Share 45% Physical Goods GMV Growth TMALL OVERVIEW p. 75 Countries and Regions 3,900+ Categories 19,000+ International Brands TMALL GLOBAL OVERVIEW p. We Are in the … China internet company Alibaba manages its cross-border e-commerce import operation through Tmall Global, a direct competitor to JD Worldwide and Kaola (acquired by Alibaba in 2019).. Tmall Global is the biggest cross-border e-commerce platform in China. Tmall Direct Import (TDI) A wholesales model for top-selling supermarket brands. Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Tmall is the e-commerce site owned and operated by Alibaba that caters to well-known brands, including Gap (GPS), Nike (NKE), and Apple (AAPL). 3. Merchants with a turnover of at least 100.000.000 RMB are prioritised. TOF centers are currently available in Japan, South Korea and the US, with plans to expand into Europe later this year. Tmall Global is a direct way to reach consumers who live far from these level 1 cities where foreign brands generally establish a physical presence by entering the Chinese market. With the new site, merchants will be able to make their pitch directly to Tmall Global. All our Update & Tips about Business in China, Scan the Qr Code and get the best of on Wechat, Designed by Elegant Themes | Powered by WordPress, 15 Million Chinese Kids are Paying Online English Classes. With 7 years of existence, we have gained E-Xperience, 600projects already …, REGISTRATION & SHOP DESIGN/WEBSITE (for New Comer), GMA analyze Marketing trends and give to professionals the best Tips to succeed in China, with a focus on fast-moving Digital World. UK retail footfall recovery remains sluggish, AllSaints gets creditor approval for CVA plan, Hugo Boss hires sales chief for online push. 529m Monthly Active. By 2022, nearly 70% of Chinese population will shop online and each will spend approximately $984.91 USD annually compared to $899.06 USD as of current, waiting for brands to capture the opportunity. You can choose to buy on Taobao and/or Tmall. We are a Digital Marketing Agency based in Shanghai. Last month however, Tmall Global did launch a set of new services to help international brands manage their entry into China in a more-efficient and low-risk way. Although the growth rate is slowing down, it still boasts an impressive 18% annually compared to 10% in developed countries. In this case, Tmall will select products they know will sell quickly and store in their warehouse in Hangzhou, China. All the companies in Tmall Global are corporate entitles outside mainland China, with overseas retail qualification. As their spending power climbs, Chinese consumers are increasingly looking for products from international brands. Detailed info about TP can be found here. For newcomers to the Chinese e-commerce market it is difficult to compete on pricing and logistics, so Gatti suggested retailers should curate products that adhere better to Chinese tastes. You can follow the link included in the file to apply. This was a specialized store for top-selling lifestyle products. Tmall Direct Import (TDI) – is a model for top-selling lifestyle supermarket products. China E-Commerce » Tmall » Cross-border e-commerce » Tmall Global. It includes steps on how to open a flagship store on Tmall Global and tap direct import tools, such as Tmall Overseas Fulfillment (TOF), a new initiative launched later last year to provide international merchants a low-cost, low-risk way to take a first step toward selling to China before making a more full-fledged market entry. It includes steps on how to open a flagship store on Tmall Global and tap direct import tools, such as Tmall Overseas Fulfillment (TOF), a new initiative launched later last year to provide international merchants a low-cost, low-risk way to take a first step toward selling to China before making a more full-fledged market entry. This also requires high brand awareness and products that are fast movers. (1) “Others” revenue under hina commerce retail is primarily generated by our New Retail and direct sales businesses, comprising mainly Freshippo, Tmall Supermarket, direct import and Intime. Tmall Global has just launched an English-language website to streamline the on-boarding process for international brands that want to sell on the platform. TOF is a clever solution for smaller brands authorizing a smaller budget. In March Quarter FY18, adjusted EBITA loss for Lazada, Cainiao Network as well as New Retail and direct import amounted to RMB2,914 million. Thanks in advance Please feel free to comment and share our articles ! Its penetration rate, calculated as a ratio of Tmall Global users to Alibaba’s total number of users, increased across the country, showing … We would like to show you a description here but the site won’t allow us. Tmall Global is a dominant cross-border e-commerce platform, the first choice for many well-established international brands to land on if wish to sell in China. The initiatives – the Tmall Direct Import (TDI) and Tmall Overseas Fulfillment (TOF) – are imported solutions offered by Tmall Global to help international brands accelerate their entry into China and capitalize on hot demand for high-quality products. Hand it to our dedicated team and get done with it. Tmall also can stock top-selling items in bonded warehouses for faster shipping. Tmall Global, on the other hand, allows international businesses with no physical presence in mainland China – that is you don’t need to have a physical store or a warehouse, you don’t need to be registered with the Chinese authorities, and you also don’t need to have a Chinese business license – to set up an online store on the platform and tap into a huge and profitable consumer base who are excited about online shopping. To sum it up, Tmall Global stores are great for established big brands. Double 11 in 2017 generated 25.1 USD billion worth of transactions in a single day. 529m Monthly Active. Tmall Overseas Fulfillment. Until recently there used to be a third option for international brands selling on Tmall Global: Tmall Direct Import (TDI). Upload, update & manage content following your guideline. We are a pure Digital Agency based in Shanghai. May 2016 Nov 2017. As their spending power climbs, Chinese consumers are increasingly looking for high-quality products from reputable international brands. 5. Alibaba’s TOF plan allows brands to place their products at the nearest Tmall Global fulfilment centre for sale on the platform, along with marketing advice and tools to help boost awareness. Work on Branding, because in China Branding is everything. The new website includes steps on how to open a flagship store on Tmall Global and tap direct import tools, such as Tmall Overseas Fulfillment (TOF), an initiative launched last year. Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market. International retailers have flocked to Chinese e-commerce platforms, enticed by impressive consumer traffic, but a growing number of them - including Macy's and New Look - have closed Tmall Global stores, despite growing demand for foreign goods. It applies a direct import shipping model allowing brands to place a small batch of products at the nearest Tmall global fulfillment center for sale on the platform. Some examples of companies that have entered the China market through Tmall Global are Lush, Cambridge satchel, and Japanese drugstore brands. The aim of this website is to inform readers about the market and provide insightful analysis. Until recently there used to be a third option for international brands selling on Tmall Global: Tmall Direct Import (TDI). Consumers 60%+ Consumers are Under 30 Years Old . E-commerce and m-commerce in China is booming and having a store on Tmall allows you to hit this thriving sector. “To compete, retailers must decide whether or not they want to invest in a stronger customer experience or pull out of the market altogether.” Alibaba is China’s largest e-commerce group which founded different platforms: The domestic B2C eCommerce market is dominated by Tmall, part of Alibaba Group founded by entrepreneur Jack Ma, and its closest competitor Jingdong’s JD.com. Tmall parent company Alibaba declined to comment. For some foreign brands which are unable to open their own retail store in China, opening a Tmall Global Flagship store is a good way to reach their target, Chinese customers. In 2018, China’s total imports reached $2.14 trillion, up 15.8% year-on-year from the previous year, according to the Ministry of Commerce. Brand awareness with PR, Kol, Seo, Packaging design … We make sure consumers know who you are. Tmall Ecosystem Introduction. Retailers are also pressured to discount goods for platform-wide sales holidays such as Tmall’s Singles Day and JD.com’s 618 Festival. After investing considerable time and resources into entry preparations, setting up a shop will take 4-8 weeks. The goods sold on Tmall Global are originally produced and sold overseas, then imported legally into China. China’s Largest B2C Platform – TMALL. Tmall Global, on the other hand, helps to solve the difficulties businesses not domiciled in China encounter to have a store in China. The owner of the store must be a … Tmall Global Direct Import May 2016 Nov 2018 10th Double 11 666m Mobile Monthly Active Users 60%+ Consumers are Under 30 Years Old 90%+ of Total Transaction on Mobile 20m+ Comments and Sharing on the Mobile Everyday *China retail marketplace mobile MAU for the month As of Sep, 2018. Depending on their level of presence in the market, international brands and retailers can use Tmall, Tmall Global, Tmall Overseas Fulfillment (TOF) or Tmall Direct Imports (TDI). There is still significant untapped potential in this sector, with the report estimating annual growth of 20% in transaction volume and a market scale of RMB620 billion by 2019. Tmall Direct Import (TDI) Tmall Global runs its store and capable to direct importing products from brands/suppliers and sold the products to consumers. DIFFERENT CATEGORIES OF SHOPS TMALL : Tmall has three different store categories : Only trademarks with a registered trademark (either ® or ™) can open a flagship store. The TDI team would buy products from brands and sell them to the Tmall direct import store. Thank you for shopping with us on-line. How Does Alibaba Make Money? Tmall direct import (TDI) It functions as a B2B2C wholesale model. But over the past few years, Alibaba quietly expanded into the direct retail market via its direct import services and Freshippo, Tmall Supermarket, and Intime brick-and-mortar stores. Source: The Market Mogul; iResearch China; US Department of … Tmall Global: News, Statistics & Insights. Hi, I have been recommended to reach out about our plans to market and sell our products in china through Tmall. The third and new option is “TOF” or Tmall Overseas Fulfillment. Together they account for over 80% of the total China eCommerce market share. Speaking at Tmall Global’s annual gathering, Tmall Import & Export general manager Alvin Liu said the site now offers an overseas fulfilment solution and an import program to support brands’ forays into China. We offer to our customer performance Marketing, We are Results Driven and are focused on real Results, Our latest Report about e-Commerce Trends in China. Tmall Global sustained its position as the largest B2C e-commerce platform for imported products in China, with a market share of 27.6% in the fourth quarter of 2017. China internet company Alibaba manages its cross-border e-commerce import operation through Tmall Global, a direct competitor to JD Worldwide and Kaola (acquired by Alibaba in 2019).. Tmall Global is the biggest cross-border e-commerce platform in China. Therefore prices are usually higher on Tmall than on Taobao. Entry strategy for foreign Banks in China, Alipay is China’s largest e-payment platform, Aliyun which is China’s largest cloud computing platform, AliExpress which is helping Chinese companies sell to foreign buyers, AliHealth is the most comprehensive online retailer of pharmaceuticals in China, Lazada is the leading e-commerce platform in South East Asia, Open a Store and create beautifully design pages, Advertise on Tmall via PPC on Taobao & Tmall search engine, Marketing to your social Media to drive traffic (Weibo mainly), KOL Use Chinese Key opinion Leaders to promote your Products, Taoke : Taobao live streamin and affiliate marketing  – CPS (cost per sale), Retargetting via emailing – SMS- ReMarketing. The company also runs a direct import supermarket called Tmall Global TDI Store. Most customers on Chinese trading platforms use Alipay online payment service. Tmall Global: News, Statistics & Insights. Analytics generated from platform, such as sales performance and consumer preferences, can help brands make more-informed decisions about their China strategy. "During this negotiation there was high interest in longan. E-Commerce revenue in China is expected to grow to 1,095.5 billion U.S. dollars in 2023, making it the world’s first trillion-dollar e-commerce market. There are many other subsidiaries through which Alibaba makes money. Everyday they become more and more significant competitors for sales leaders Amazon and eBay. Why should you enter China’s sports nutrition market? “On top of all this, there isn’t much room on a large marketplace’s website to differentiate oneself with banners and brand logos,” said Gatti. By using celebrity endorsements and livestreaming as suggested by the TOF team, Evereden increased its brand recognition and found the right mix of products for Chinese consumers. Tmall Overseas Fulfillment (TOF) works for brands with lower brand engagement to test the waters with relatively low risk. Setup KPIs for Acquisition, and running eCommerce campaign. The platform also offers brands a number of marketing tools available throughout the Alibaba ecosystem such as Livestream to create content that appeals to Chinese consumers born after 2000, or Generation Z, the fastest-growing customer base on Tmall Global. Through the TDI program, Italian olive-oil brand Clemente was able to place its product in Alibaba-owned outlets. It applies a direct import consignment model by allowing brands to place a small batch of products at the nearest Tmall Global fulfillment center for sale on the platform. Tmall charges a fixed yearly fee, based on the product category you want to sell in. To Partner with us it is here. We are passionate about marketing in the aptly named ‘mysterious orient’. 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