For the year through July, 2.3 billion breaded-chicken sandwiches were ordered in fast-food restaurants, according to The NPD Group. The new sandwich went viral immediately and prompted responses from nearly every fast food chain including McDonald's , Chick-Fil-A, and Wendy's . PR pros can glean ideas for improving their own campaigns by examining other brands’ successful promotions. The new Popeyes sandwich provides a perfect example: When it debuted in August, observers noted that part of Popeyes’s success in making … The launch, presumably as intended, promptly set off a social media war that's still going strong as of Friday. Discover our menu and order delivery or pick up from a Popeyes near you. At 1:43 p.m. on Aug. 19, Bruno Cardinali, a marketing executive for Popeyes Louisiana Kitchen, got a WhatsApp message from a colleague: That morning, one of Popeyes… Popeyes: Before the fried chicken wars broke out last summer, Popeyes was expected to hold about 10.8% of the fast food chicken market in 2019. Browse marketing analysis of more brands and companies similar to Popeyes Louisiana Kitchen. The move helped Restaurant Brands International's Popeyes brand grow same store sales by 34% in Q4 2019. Popeyes is having a really, really, REALLY good 2019. With that in mind, here are five superb PR campaigns of 2019. Increases in comparable sales carried into Q1 2020, up 26.2% , as of May 1. From Popeyes’ triumph in the Chicken Sandwich Wars to Airbnb’s dreamhouse getaway, creative agility carried the day. It was an ultra-smart melding of marketing and timing. The marketing campaign, designed by advertising agency GSD&M started on August 12, 2019 at 7:32pm with a tweet on Popeyes' Twitter feed. Popeyes Marketing Exec: Sandwich Success 'Involved Zero TV Advertising' ... December 02, 2019 1:25pm ... scrapped its plans in favor of a more organic growth strategy. Get access to exclusive coupons. Its … Marketing Popeyes has already won the sandwich war A Twitter battle involving several competitors gave the chain tons of free publicity for a new product that is vital to its future. Takeaways from these and other efforts abound. Most included a […] To say Popeyes struck a chord with its chicken sandwich might be the understatement of 2019. 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